Strategy

We’re constantly testing copy, images, and designs, and measuring their impact on conversions. But sometimes, video gets a « set it and forget it » d…

Businesses are always coming up with new, creative strategies and tactics to capture customers’ attention and make their brands stand out.

In our business meetings we may talk about the importance and specifics of an email marketing strategy, or a social media marketing strategy, or a search engine optimisation strategy, but we often overlook something equally important, if not more, the video marketing strategy. Video is such a huge part of people’s online lives, it influences…