How to: Use personalised video for B2B marketing

Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues.

Sourced through Scoop.it from: www.b2bmarketing.net

In this article, you will see different ways to use personalised video in B2B marketing and the advantages to use it.

Personalised Video is more and more used in BtoC marketing. But to be used in B2B marketing this personnalisation needs to go a notch further to be truly effective in order to be authentic for a personal connection.

It could be used for :

• Creating leads
• Presales
• Post meeting
• Triggered actions in an integration with CRM

The advantages, will be a great A/B testing tools with analytics and a real engagement and differentiation factor from competition for early adopters.

See on Scoop.it – Video as content marketing tool