How to Integrate Traditional & Digital Marketing

It’s imperative to build a brand among people over the long term rather than chase an algorithm and try to get high rankings in the short term. Many of the marketing strategies developed in the early 20th century are still applicable today. Samuel Scott delves into the reasons we should be applying traditional marketing tactics from the past today, and how we can achieve that.

Sourced through Scoop.it from: moz.com

See on Scoop.it – Digital & Marketing B2B : Strategy & Evolution