Not only is video marketing an essential part of any brand’s digital strategy, social video campaigns have been proven to return real business results.
Social media – and effective use of video in social media channels – is an opportunity that no marketer should miss to grow reach and brand awareness, and it is an important component of a well-considered video marketing strategy.
2015 was widely touted as “the year of video marketing.” 96% of B2B firms used video in their content strategy and perhaps most notably, 73% believed it had a positive impact on their marketing r……
Youtube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness.
While it’s a very effective platform to build readership and following, it can also be quite overwhelming. Ther…