Not only is video marketing an essential part of any brand’s digital strategy, social video campaigns have been proven to return real business results.
Social media – and effective use of video in social media channels – is an opportunity that no marketer should miss to grow reach and brand awareness, and it is an important component of a well-considered video marketing strategy.
2015 was widely touted as “the year of video marketing.” 96% of B2B firms used video in their content strategy and perhaps most notably, 73% believed it had a positive impact on their marketing r……